How to choose the right category for your campaign

Choosing the right campaign category is one of the most important steps when creating an order on TaskPulse.

The category defines what freelancers will do, how the task will be checked, and what kind of result you can expect. If you choose the wrong category, your campaign may deliver the wrong action, fail verification, or create unnecessary review work.

Start with your campaign goal

Before choosing a category, ask yourself what result you actually need.

1. Do you need freelancers to complete a custom instruction and submit proof?
2. Do you need website visits or video watching?
3. Do you need a direct social action, such as a follow, like, repost, comment, or upvote?
4. Do you need manual review, or should TaskPulse verify the action automatically?

Your answer determines which campaign type you should use.

Main campaign groups

TaskPulse has two main campaign creation flows:

1. Custom Tasks - tasks with manual review by the advertiser
2. Social and Surfing Tasks - standardized social actions, website visits, video watching, and similar supported categories

Use Custom Tasks when you need manual review

Choose Custom Tasks when your task requires a custom instruction and the freelancer must submit a report or proof for you to review.

Custom Tasks are useful for:

1. Sign-ups
2. App installs
3. Reviews
4. Small website actions
5. Custom instructions that do not fit a standard automated category
6. Tasks where you need to manually approve or reject each submitted result

Custom Tasks are checked manually by the advertiser. The TaskPulse Task Verifier extension is not required for this campaign type.

Use Social and Surfing Tasks for standardized actions

Choose Social and Surfing Tasks when you need a supported predefined action.

This group may include:

1. Website visits
2. Video watching or view-related campaigns
3. Social follows
4. Social likes
5. Reposts or retweets
6. Upvotes
7. Comments
8. Subscriptions

These campaigns are more standardized than Custom Tasks. TaskPulse uses the selected category rules to show the task to eligible freelancers and verify supported completions.

Quick category guide

Choose the exact platform and action

For Social Tasks, do not choose only by platform. Choose the exact action you need.

For example:

1. If you need Instagram followers, choose an Instagram followers category
2. If you need Instagram likes, choose an Instagram likes category
3. If you need Twitter/X retweets, choose a Twitter/X retweets category
4. If you need Quora upvotes, choose a Quora upvotes category

Some categories may also have direct creation links, for example:

1. https://taskpul.se/campaigns/social-activities/new/qw-ups
2. https://taskpul.se/campaigns/social-activities/new/ig-followers
3. https://taskpul.se/campaigns/social-activities/new/tw-retweets

Do not use the wrong category just because it looks similar

Similar categories can produce very different results.

For example, a website visit is not the same as a video view. A profile follow is not the same as a post like. A comment task is not the same as an upvote task.

If you choose a category that does not match your real goal, TaskPulse may deliver the action defined by the category, not the action you had in mind.

Website visits and video views are different

If you want people to visit a website or landing page, choose a website visit.

If you want video watching or view-related delivery, choose the proper video or view category.

Do not put a video link into a website visit category if your real goal is video watching. Website visits and video views may use different verification logic and may produce different results.

To understand the difference better, read Website Visits vs YouTube Views: what is the difference? .

Check whether the target URL matches the category

Your target URL must match the selected category.

For example:

1. A follow category should point to the correct profile or account
2. A like category should point to the correct post, page, or content
3. A comment category should point to content where comments are available
4. An upvote category should point to content that can actually receive upvotes
5. A website visit category should point to a page that can be opened by freelancers

If the link is private, deleted, region-blocked, unsupported, or does not match the selected category, the campaign may not work correctly.

Use Custom Tasks when no standard category fits

If you cannot find a suitable standard category, do not force your campaign into the wrong one.

Instead, use a Custom Task with clear manual instructions and a clear report requirement.

This gives you more flexibility, but it also means you must review submitted results manually.

Common category mistakes

1. Choosing website visits when you actually need video views
2. Choosing likes when you actually need followers
3. Choosing a general Custom Task when a standard Social Task category already exists
4. Choosing a Social Task category for content where the required action is disabled
5. Using a private, deleted, or restricted URL
6. Using a category that does not match the target platform
7. Creating unclear Custom Task instructions instead of choosing a precise standard category

Simple rule

Use this rule before launching:

1. If the action is standard and supported, use the matching Social or Surfing category.
2. If the action is custom and needs proof, use a Custom Task with manual review.
3. If you are not sure, choose the category that matches the final result you want, not just the platform link you have.

Where to go next

To create a campaign, use one of these pages:

1. Create a Custom Task
2. Create a Social or Surfing Task

You may also find these Help Center articles useful:

1. How to create your first order
2. Website Visits vs YouTube Views: what is the difference?
3. Why some links or content cannot be accepted